Search engine optimization: Resources

From the SEO Wiki, published by Magnetize ME

SEO Starter GuideGoogle's introduction to search engine optimization.
How Google Search worksCrawling, indexing and serving results.
Creating helpful, people-first contentGoogle's guidance on content quality and E-E-A-T.
Spam policies for Google web searchPractices that violate Google's guidelines.
Google Search ConsoleMonitor how Google crawls and indexes a site.
Tips to improve your local rankingGoogle Business Profile Help.
Structured data search galleryRich result types Google supports.
Schema.orgThe shared vocabulary for structured data.
Web VitalsCore Web Vitals metrics and thresholds.
FTC consumer reviews ruleQuestions and answers on the U.S. ban on fake reviews.